James Demetriades
Lead Mentor & Founder, The Commerce Club
Generated over $15M across personal brands and client results.
Helped over 300+ entrepreneurs and online brands launch, grow and scale through e-commerce.
Trusted by 300+ E-Com Founders In 24 Countries
Build Or Scale Your E-Commerce Brand To 6/7 Figures+
The Commerce Club is a results-driven private e-commerce mentorship. $10M+ in client results.
Want 1-1 Support? Apply Now:
Apply Now
Our Team
Meet The Experts Behind The Commerce Club
Our team of mentors, operators and specialists helping you build, launch and scale your e-commerce brand with clarity and support at every stage.
Phil Demetriades
Founder, The Commerce Club
Scaled multiple e-commerce brands to 7 figures generating over $5M in personal online revenue.
Coached 50+ entrepreneurs across product research, brand building, paid ads and e-commerce growth.
Chakir
VIP Coach, The Commerce Club
Generated $7.5M+ in revenue over the last 3 years through his rapidly scaling e-commerce brands.
Known for turning simple problem-solving products into high-demand online brands.
Ben Shaw
VIP Coach, The Commerce Club
Scaled his brand from zero to $100k+/month in 60 days.
Specializes in building unique, non-copyable brands designed for long-term scale.
Lewis Macaulay
Content Director & Strategist, The Commerce Club
Generated over 10M organic views across social media for multiple brands.
Specialises in paid ad creative, organic content strategy and social media growth.
James Demetriades
Lead Mentor & Founder, The Commerce Club
Generated over $15M across personal brands and client results.
Helped over 300+ entrepreneurs and online brands launch, grow and scale through e-commerce.
Phil Demetriades
Founder, The Commerce Club
Scaled multiple e-commerce brands to 7 figures generating over $5M in personal online revenue.
Coached 50+ entrepreneurs across product research, brand building, paid ads and e-commerce growth.
Chakir
VIP Coach, The Commerce Club
Generated $7.5M+ in revenue over the last 3 years through his rapidly scaling e-commerce brands.
Known for turning simple problem-solving products into high-demand online brands.
Ben Shaw
VIP Coach, The Commerce Club
Scaled his brand from zero to $100k+/month in 60 days.
Specializes in building unique, non-copyable brands designed for long-term scale.
Lewis Macaulay
Content Director & Strategist, The Commerce Club
Generated over 10M organic views across social media for multiple brands.
Specialises in paid ad creative, organic content strategy and social media growth.
James Demetriades
Lead Mentor & Founder, The Commerce Club
Generated over $15M across personal brands and client results.
Helped over 300+ entrepreneurs and online brands launch, grow and scale through e-commerce.
Phil Demetriades
Founder, The Commerce Club
Scaled multiple e-commerce brands to 7 figures generating over $5M in personal online revenue.
Coached 50+ entrepreneurs across product research, brand building, paid ads and e-commerce growth.
Chakir
VIP Coach, The Commerce Club
Generated $7.5M+ in revenue over the last 3 years through his rapidly scaling e-commerce brands.
Known for turning simple problem-solving products into high-demand online brands.
Ben Shaw
VIP Coach, The Commerce Club
Scaled his brand from zero to $100k+/month in 60 days.
Specializes in building unique, non-copyable brands designed for long-term scale.
Lewis Macaulay
Content Director & Strategist, The Commerce Club
Generated over 10M organic views across social media for multiple brands.
Specialises in paid ad creative, organic content strategy and social media growth.
Client Success Stories
We're proud of the impact we create. Here's a glimpse at some of our success stories.
Case Study
Partenope
Result £0 → £110,000+/month
Before
Started from zero with no established brand.
After
Scaled past £110k/month.
Our Help
- Product and market research
- High-converting website build
- AI-powered content strategy
Inside The Mentorship
What You Get Inside
Everything you need to stop guessing and start building your e-commerce brand properly - from private mentorship and weekly calls to community, training, resources and ongoing support.
1:1 Private Mentorship
Work directly with experienced e-commerce mentors who help you make better decisions, avoid costly mistakes and know what to focus on next.
Weekly Coaching Calls
Join live calls Join live weekly calls to review progress, fix bottlenecks, ask questions and leave with clear action steps for your brand.
Ongoing Support
Get personalised support around product research, suppliers, websites, content, ads, operations and growth strategy.
Private Community
Build alongside ambitious people on the same journey, sharing wins, asking questions, staying accountable and building e-commerce brands together.
Training & Frameworks
Access step-by-step training, resources, templates and frameworks covering the key stages of building a profitable e-commerce brand.
Implementation Guidance
Get practical guidance across the moving parts of your brand - from product selection and website setup to content, paid ads and scaling systems.
What We Do
We Build Brands That Print Money.
Inside The Commerce Club, we help ambitious entrepreneurs build, launch and scale profitable e-commerce brands with the roadmap, strategy, support and accountability needed to grow properly. Whether you’re starting from zero or already generating sales, we help you build the foundations of a real online brand - one with the right product, positioning, website, content, customer acquisition systems and scaling strategy behind it.
This is not about building another basic online store. It is about building a profitable e-commerce brand that can create freedom of time, money and location - and grow into a long-term asset you actually own.
Through private mentorship, proven frameworks and direct support, we work closely with a small group of committed entrepreneurs to help them move from confusion to clarity, from idea to launch and from early traction to profitable scale.
This is the same blueprint behind £5.5M+ in personal online sales and $10M+ in client results globally. Spaces are extremely limited. Only the most aligned applicants will be accepted.
Spaces are extremely limited. Only the most aligned applicants will be accepted.
The 6-Stage Framework That Builds 6–7 Figure Brands
Part 01
The Winning Product System
Find high-demand, high-margin product opportunities using proven validation criteria - not guesswork.
- 1
Identify product opportunities with demand, margins and real buying intent.
- 2
Validate the angle, competitor landscape, supplier options and fulfilment potential.
- 3
Choose products that can support a brand, not just a temporary trend.
You do not gamble on products. You validate them before you build.
Part 02
Supplier & Fulfilment Setup
Build the operational foundation behind your brand before you launch.
- 1
Source suppliers, agents and fulfilment routes that match your product goals.
- 2
Negotiate samples, pricing, packaging, shipping and payment terms properly.
- 3
Create a supply chain that protects your margins and avoids costly mistakes.
Better operations create better margins before the first sale.
Part 03
Brand & Website Conversion Build
Turn your product into a brand people trust and a Shopify store built to convert.
- 1
Define your positioning, offer, target customer and product-page strategy.
- 2
Build the website structure, trust signals, FAQs, objections and checkout flow.
- 3
Optimise the buying journey for speed, mobile experience and conversion.
Traffic is rented. Conversion is owned.
Part 04
Content & Organic Growth System
Build the content engine behind attention, trust and demand.
- 1
Create content pillars, hooks, angles and daily posting systems.
- 2
Turn one idea into Reels, TikToks, Shorts, Stories, emails and ad creatives.
- 3
Use data to double down on the content that earns attention and drives sales.
Attention compounds when your brand shows up consistently.
Part 05
Paid Ads Profit System
Launch and scale paid acquisition with structure, not guesswork.
- 1
Test creatives, offers and audiences with clear kill, keep and scale rules.
- 2
Use Meta and Google to create demand, capture intent and retarget visitors.
- 3
Track CAC, ROAS, AOV, MER and margin before increasing spend.
Ads are not a slot machine. They are a system.
Part 06
Scale & Long-Term Growth Phase
Once the brand is working, we focus on retention, systems and long-term value.
- 1
Build email, SMS, post-purchase, win-back and customer loyalty flows.
- 2
Expand into influencers, Google, TikTok Shop, marketplaces and new products.
- 3
Improve AOV, LTV, operations and profit so the brand becomes more valuable.
A store makes sales. A brand builds long-term value.
CLIENT SUCCESS STORIES
Real Stories From Commerce Club Members Building Results
Watch in-depth interviews with Commerce Club members who started with different challenges, followed the process and built real momentum with their e-commerce brands.
George
E-Com Founder
“The Commerce Club has sped up the whole process of getting us to where we need to be - to the point where we were able to make £4,000 on Black Friday.”
Joel
Shopify Brand Owner
“E-commerce has been a life-changing outlet for me to channel all of my energy into. My results are compounding every month - not just financially, but also in knowledge and opportunity.”
Reid
Online Store Owner
“We are super proud to work alongside James and The Commerce Club as we continue scaling to unimaginable heights. We’re super excited to keep working together.”
Sotiris
E-Com Founder
“It’s impossible not to win if you’re in this group. I’ve learned more in these three months of mentorship than I did in three years of working in an advertising agency.”
Your Questions, Our Answers
The Commerce Club is a private e-commerce mentorship helping aspiring entrepreneurs and existing brand owners build, launch and scale profitable online brands.
Inside, you get access to mentorship, weekly strategy calls, direct support, proven frameworks, resources and a private community - all designed to help you build with more clarity, avoid costly mistakes and move faster.
We support you across the key areas of e-commerce growth, including product research, supplier sourcing, brand positioning, website conversion, content, paid advertising, operations and scaling.
The Commerce Club is for ambitious people who are serious about building or scaling a profitable e-commerce brand.
Some members start from zero with no product, no store and no experience.
Others already have an existing e-commerce brand and join because they want help improving their product strategy, website, content, paid ads, customer acquisition or scaling systems.
Whether you are starting from scratch or already generating sales, the goal is the same: to help you build a real e-commerce brand with the right roadmap, support and accountability behind you.
Results depend on your starting point, product, capital, execution and how quickly you implement.
Some members make progress quickly because they already have momentum or take action fast. Others need more time to build the right foundations before the results compound.
We do not promise overnight success. Our focus is helping you build properly, avoid costly mistakes and create a profitable brand that can grow long term.
Yes. Inside The Commerce Club, you get direct access to mentors, operators and specialists who can support you across the key areas of building and scaling your e-commerce brand.
This includes support around product research, suppliers, branding, websites, content, paid advertising, operations and growth strategy.
You are not left to figure everything out alone. You get guidance, feedback and accountability so you know what to focus on next.
Most people fail in e-commerce because they try to piece everything together alone.
They watch random videos, buy different courses, copy other brands and make expensive mistakes without knowing what actually matters.
The Commerce Club gives you a clear roadmap, experienced mentorship, direct support and a community of ambitious entrepreneurs building in the same direction.
This is not just about learning information. It is about knowing what to do next, getting support when you need it and building your e-commerce brand properly with proven systems behind you.
Stay Connected
Follow us on Instagram & YouTube for daily insights, tips, and behind-the-scenes content.
Limited Spots Available
Stop watching others win.
Start scaling your own ecommerce brand.
If you’re serious about building a profitable e-commerce brand and using it as your vehicle to create more freedom, ownership and long-term wealth, The Commerce Club is your next move.
Inside, you’ll get the roadmap, mentorship, support and accountability needed to stop guessing, avoid costly mistakes and build properly.
We only work with a small number of committed people at a time. If you’re ready to take this seriously, apply below.
Fill out a short application. If you're a good fit, we'll reach out with next steps.